Disneyland Christmas Parade Delivers Unexpected Magic

A Customer Experience Lesson From The Disneyland Christmas Parade.  

Shortly after Disneyland opened in the summer of 1955, Walt Disney announced to his accountants that he wanted to include a daily, Christmas parade at the theme park during the holiday season. His vision, though, was of a $350,000 extravaganza. The “bean counters” as Walt called them…said “Why spend good money on a Christmas parade? It[…]