December 2017 | Ron Ruth

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A Colorblind Shopper Walks Into A Clothing Store.

Posted on December 27, 2017December 28, 2017 by Ron

I love all the fun and festivities that accompanies the holiday season; time with family and friends and, of course, all of the gifts. The one thing I dread the most each Christmas, though, is shopping for my wife, Debbie. Don’t get me wrong. I love her very much. But, I also know that the[…]

Disneyland Christmas Parade Delivers Unexpected Magic

A Customer Experience Lesson From The Disneyland Christmas Parade.

Posted on December 18, 2017 by Ron

Shortly after Disneyland opened in the summer of 1955, Walt Disney announced to his accountants that he wanted to include a daily, Christmas parade at the theme park during the holiday season. His vision, though, was of a $350,000 extravaganza. The “bean counters” as Walt called them…said “Why spend good money on a Christmas parade? It[…]