I’m so lucky to have interviewed best-selling author, keynote speaker and one of the most influential marketers in the world—Andrew Davis (https://akaDrewDavis.com).
Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
During our fast-moving, fun and insightful conversation we take a deep dive into the process people use to stand-out in a crowded marketplace by making the leap from Expertville to Visionary Town—a 3-step journey that begins by asking questions that Google can’t answer.
The world doesn’t need more experts. It needs more visionaries.
Experts are commodities. They follow a path already laid out by others before them. There’s nothing unique about an expert and, at the end of the day, their survival depends on their ability to duel it out with their competitors on significance and price.
Visionaries, however, stand out very rapidly and are the ones who are writing the books or leading their industry. These are the people who shape everyone’s thinking. who really shape an industry, a product or a service. At the end of the day, visionaries are the ones who are in demand and command the premium dollars—because they can provide an experience that will change lives.
In short, experts build lists. Visionaries build legacies.
Watch my interview with Andrew Davis in it’s entirety below.
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