Alan Berg: 5 Elements Of Websites That Generate Sales

Alan Berg: 5 Elements Of Websites That Generate Sales

When it comes to speaking fluent “WOW!,” the language of the high-spending, loyal, raving customers businesses want to attract most, it’s important to exceed their expectations at every touch point of your business from first contact throughout the entirety of their relationship with your business. Chances are that the first point of contact for a customer is your website. What do they see?

Look at your website through your customer’s eyes. How do they rate experience? What kind of first impression does your site make on shoppers? Does your website offer all of the information a customer may want or need to help them determine if they’d like to take the next step towards doing business with you? Does it load quickly and is so easy to navigate that it would be extraordinarily difficult for customers to click away to a competitors site?

Does your website make shoppers feel “Welcome!,” valued and special? Or, like they stumbled into an outlet mall

To help you answer these important questions and others about how to make you website more appealing to your customers, I spoke to wedding marketing guru, author, keynote speaker and website expert Alan Berg.

During our conversation, Alan details the 5, Vital Elements needed to make the customer’s first contact with your website an experience they’ll not only enjoy, it will generate more inquiries and sales.

  1. Who are you?
  2. Where are you? (Where do you do business?)
  3. What do you do?
  4. What do you want me to do?
  5. How does it hold up against other sites?

Grab a notepad (so many nuggets of information) and enjoy my discussion with Alan in the video below.

As always, I welcome your questions and feedback in the comments. Feel free to reach out to me through the email address that follows.


Enroll In The Inspiramaginativity Institute: Where Business Owners Master The Language of “WOW!”

Ron Ruth is the founder of the Inspiramaginativity™ Institute, where entrepreneurs celebrate innovative customer experience design and delivery through a blend of inspiration, imagination and creativity.

Click To Enroll In A Complimentary, Customer Experience Design Consult Today.

Ron also serves as the institute’s Director of Customer Experience Studies, teaching business owners, just like you, how to speak fluent “WOW!”—the language of customers who will spend more for your product or service, will return to do business with you again and again and will enthusiastically refer your business to family and friends will want to do business with you, as well.

Quit Competing On Price! Attract The Customers You Want Most!

Become an alumni of the Inspiramaginativity™ Institute by enrolling today in a complimentary, one-hour, one-on-one customer experience design and delivery class with Ron. You’ll learn how to stand out in a crowded market place so you never have to compete on price while attracting more of the customers you want most to your business. There’s no obligation to continue beyond the first session, but chances are—you’ll want to.Enroll now in a complimentary, one-hour, on-on-one customer experience design consultation with Ron Ruth.


This article authored by: Ron Ruth  |  Keynote Speaker, Customer Experience Design Consultant & Coach, Founder of the Inspiramaginativity™ Institute.


Ron Ruth, Keynote Speaker, Customer Experience Design Specialist and Creative Brainstorming Facilitator.

Ron is the author of “How To Speak Fluent “WOW!”—The Language of High-Spending, Loyal, Raving Customers.”

Contact Ron to speak at your upcoming event or to provide a special, Customer Experience training session for you and your team – email ron@ronruth.com or call (816) 224-4487.


“Ron Ruth is a natural speaker and storyteller who excels onstage. He is so inventive in his entertaining and interactive delivery style that audiences are immediately drawn into his presentations as willing participants. Ron has always been a breeze to work with and is a speaker I know I can always count on and recommend without reservation.” – Shannon Underwood, Wedding MBA Vice President/Conference Director

When we hired Ron as a keynote speaker and workshop trainer our goal was to find the path to the next level of service delivery for our customers. He went above and beyond the call to understand our organization and tailor his presentation and workshop specifically for our needs. – Tim Pfohl – GSA/National Shared Workplace Services

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