How To Convey Your Value And Worth To Wedding Couples

I originally wrote this article for a DJ publication a few years ago. What I’ve learned through my relationships with hundreds of wedding professionals from all segments of the industry, though, is that the frustration that often accompanies selling and conveying your value and worth is universal. The remedy is also universal as you’ll find[…]

Connecting With Customers Through Stories

The Value Of Connecting With Customers Through Stories

The foundation of the #CustomerExperience is a business’ ability to make an emotional connection with its customers. What better way to do that than through an emotionally engaging story? Enjoy this short video segment about the value of connecting with customers through stories from my Wedding MBA International Conference presentation, “Ever After: The Art Of[…]

Wedding Sales Advice From Sales Guru Alan Berg

Wedding Sales Advice From Sales Guru Alan Berg

Few people know that I have my very own, video live-stream program on Disc Jockey News TV on the last Tuesday of each month at 7:00 p.m.(Central). It’s a fairly new program called “Ron Ruth Presents…” and, even though it is on a DJ YouTube channel, I like interviewing guests from all across the business[…]