“Colonels Of Wisdom” from the Colonel’s Daughter, Author Lauren Schieffer

Colonel's-Daughter-Colonels-Of-Wisdom-Lauren-Schieffer

Lauren Schieffer, CSP, Author, Keynote SpeakerAs the daughter of a career Air Force officer, keynote speaker and author, Lauren Schieffer, CSP, gained a profound independence and ability to adapt to changing circumstances.

The lessons she learned have helped her make smart decisions and overcome adversity with humility and a sense of humor. In her upcoming book, “Colonels of Wisdom: A Daughter’s Reflection On Significance,” Lauren combines quotes from “The Colonel” with heartfelt and engaging stories, highlighting the subtle, but crucial difference between mere success and true significance.

Significance is essential to building a legacy, growing leaders and changing a corporate culture. – Lauren Schieffer

Colonels Of Wisdom, A Daughter's Reflection On Significance, Lauren SchiefferSignificance is about how many lives you touch and the manner in which you choose to impact them, because how we impact others is a choice. It’s a choice we make every day.

In my video interview with Ms. Schieffer she explains, “With significance, once you have effectively impacted someone else’s life it’s done and then you move on to ‘Who else can I help? Who else can I benefit? Who else can I impact?’ That is something that that never leaves you and once you’ve done it, once is enough, right, but it’s enough that it encourages you to go do it again and again.”

People do business with people they like and trust. – Lauren Schieffer

Lauren continues, “It obviously feels good when you’ve helped somebody else and that’s why I believe that people who focus on significance first end up being successful because you’ve heard it a hundred times—people do business with people they like and trust—and If I see someone putting the greater good ahead of their own profit or their own personal needs I’m gonna choose to do business with them, which is going to make them successful, as well.

You cannot chase success and end up with significance. But, you can choose significance and end up with success. – Lauren Schieffer

Enjoy my interview with Lauren Schieffer, CSP as we discuss how to make a meaningful difference in the lives of your team, customers and business.

Lauren’s “Colonels of Wisdom” will help you transcend mere success to develop true significance.


Purchase “Colonels of Wisdom: A Daughter’s Reflection On Significance” on Amazon: https://amzn.to/3gOWGo9 

As always, I welcome your questions and feedback in the comments. Feel free to reach out to me through the email address that follows.


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Ron also serves as the institute’s Director of Customer Experience Studies, teaching business owners, just like you, how to speak fluent “WOW!”—the language of customers who will spend more for your product or service, will return to do business with you again and again and will enthusiastically refer your business to family and friends will want to do business with you, as well.

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This article authored by: Ron Ruth  |  Keynote Speaker, Customer Experience Design Consultant & Coach, Founder of the Inspiramaginativity™ Institute.


Ron Ruth, Keynote Speaker, Customer Experience Design Specialist and Creative Brainstorming Facilitator.

Ron is the author of “How To Speak Fluent “WOW!”—The Language of High-Spending, Loyal, Raving Customers.”

Contact Ron to speak at your upcoming event or to provide a special, Customer Experience training session for you and your team – email ron@ronruth.com or call (816) 224-4487.


“Ron Ruth is a natural speaker and storyteller who excels onstage. He is so inventive in his entertaining and interactive delivery style that audiences are immediately drawn into his presentations as willing participants. Ron has always been a breeze to work with and is a speaker I know I can always count on and recommend without reservation.” – Shannon Underwood, Wedding MBA Vice President/Conference Director

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