COVID-19 And Your Business: Discovery vs. Recovery

Right now as a business owner, you are faced with two options—-you can either focus on recovery—-worrying about how you’re going to come out of this interruption of business and life.

Or, you can focus on discovery—-exploring ideas and innovation that will lead you out of this interruption and into the future.

I recently heard a speaker by the name of Delatorro McNeal say tough challenges never last but tough people do.

Now is the perfect time to demonstrate your toughness.

Work on elevating your brand—-discovering new ways to make a customers time with your business more efficient enjoyable and exceptional.

Businesses that focus on discovery—-exploring new and previously overlooked opportunities to excel, will have an edge over those who are taking a wait and see approach.

Don’t wait for good things to happen to you. You may be waiting a very long time.

Be proactive right now in discovering the unlimited and exciting ways to differentiate your brand in the way you serve your community and your customers.

Focusing on that high level of discovery will be far more rewarding than being complacent while waiting for recovery.

During this challenging time I want to help. I want to return the favor of the many opportunities that have been given to me. How can I be of service to you today?

If you need help moving your mindset from recovery to discovery—let’s talk about it. If you just need someone to talk to, I’m here for you.

It doesn’t matter where you live, I’m just a phone call or email away.

In the meantime, stay tough, safe and well and I’ll see you when this inconvenient interruption comes to an end—and it will come to an end.

As always, I welcome your questions and feedback in the comments. Feel free to reach out to me through the email address that follows.


This article authored by: Ron Ruth  |  Keynote Speaker, Customer Experience Design Consultant & Coach, Founder of the Inspiramaginativity™ Institute.


Ron Ruth, Keynote Speaker, Customer Experience Design Specialist and Creative Brainstorming Facilitator.

Ron is the author of “How To Speak Fluent “WOW!”—The Language of High-Spending, Loyal, Raving Customers.”

Contact Ron to speak at your upcoming event or to provide a special, Customer Experience training session for you and your team – email ron@ronruth.com or call (816) 224-4487.


“Ron Ruth delivered an exceptional keynote address to our company at our annual meeting. His energy and enthusiasm is contagious! Thanks for a little shot of inspiration Ron!” – Katie Casey | Crown Realty

“Ron Ruth’s fun and entertaining presentations will engage your imagination and take you on a playful journey outside your comfort zone to explore the limitless innovative possibilities that can dramatically improve your passion for what you do and increase demand for your services.- Peter Merry, Speaker, Author, Business Coach