Delivering Championship Caliber Customer Experiences

Delivering Championship Caliber Customer Experiences

I’m pretty stoked for another season of pro-football and even more excited to see if my Kansas City Chiefs can do what pundits of the game call an extraordinarily difficult feat—making a back-to- back Super Bowl appearances.

But every championship team knows that titles are only repeatable with constant improvement in every facet of their game.

That’s why, at the end of a team win you’ll hear most head coaches tell the press and fans, “We’re going to celebrate this win today but tomorrow morning we’re right back to work preparing for the next game.”

Championship teams don’t rest on their laurels and constantly strive to take their game to the next level.

If your business has received a ton of 5-star reviews, customers may consider your operation a winner—but what improvements in your game will elevate it to championship caliber…where customers will spend more, return more and refer more?

Every week every NFL team, whether they won or lost their prior game, is studying their upcoming opponents game film, working overtime to discover ways they can out-perform them. They take nothing for granted, never assuming one win makes another win inevitable.

Unfortunately, in business you don’t have the luxury of reviewing game film after each customer interaction.

And, truth be told, 5-star reviews only tell you part of the story of how a customer felt on their journey with your business.

So you have to do the next best thing by going on offense and being courageous enough to ask the most difficult and most valuable question any business can ask of their customers—where can we improve? Where could we have done better?

See…you don’t know what you don’t know…and the only way to find out is to ask…especially if you want to keep raising the bar and elevating the winning customer experience you deliver now to championship caliber.

Whether through specifically targeted surveys or follow-up calls, every bit of information your customers provide is like reviewing game film showing you where improvements are necessary and opens your playbook to more options for delivering amazing experiences your customers will talk about forever—to everyone they know.

It’s the easiest way to build a base of loyal, raving fans.

It’s a win-win.

In the words of the legendary Green Bay Packers coach Vince Lombardi, for whom the super bowl trophy is named,

“Perfection is not attainable, but if we chase perfection, we can catch excellence.”

You are a winner and winners gotta keep on winning…constantly striving to take your game and revenue to the next level.

Today is your day to enjoy a well-earned celebration for yesterday’s wins but tomorrow, it’s time to get back to the hard work of elevating the winning customer experience you deliver to championship caliber.


Please share the championship caliber customer experiences you deliver in the comments. Or, feel free to reach out to me and let’s talk about how you can raise the bar in your business.

Email Ron Ruth Email Ron: Ron@RonRuth.com • Text Ron Ruth Call Ron Ruth Text Or Call Ron: 816.224.4487


Ron Ruth is a proud member of the National Speakers Association and is an eSpeaker Certified Virtual PresenterThis article authored by: Ron Ruth  |  Keynote Speaker, Customer Experience Design Consultant & Coach, Founder of the Inspiramaginativity™ Institute.

Ron Ruth, Keynote Speaker, Customer Experience Design Specialist and Creative Brainstorming Facilitator.

Ron is the author of “How To Speak Fluent “WOW!”—The Language of High-Spending, Loyal, Raving Customers.”

Contact Ron to speak at your upcoming event, either in-person or on-screen (virtually), or to provide a special, Customer Experience training session for you and your team – email ron@ronruth.com or call (816) 224-4487.


“Ron Ruth is a natural speaker and storyteller who excels onstage. He is so inventive in his entertaining and interactive delivery style that audiences are immediately drawn into his presentations as willing participants. Ron has always been a breeze to work with and is a speaker I know I can always count on and recommend without reservation.” – Shannon Underwood, Wedding MBA Vice President/Conference Director

When we hired Ron as a keynote speaker and workshop trainer our goal was to find the path to the next level of service delivery for our customers. He went above and beyond the call to understand our organization and tailor his presentation and workshop specifically for our needs. – Tim Pfohl – GSA/National Shared Workplace Services

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