Did you know that Pixar Studios—the folks that brought you “Toy Story,” “Monsters, Inc.,” “Cars” and “Finding Nemo”—has won 16 Academy Awards? Even so, they don’t rest on their laurels.
Every team member in the Pixar organization, from the receptionist to the president, is encouraged to take four hours of class every single week on company time.
Pixar feels that everybody has unlimited potential and the more you exercise your brain the better you will be at whatever position you hold.
And, as Randy Nelson, the Dean of Pixar University has said “I believe that if you give people four hours of training on something of their choice, they will be more creatively productive.”
Pixar as a business knows that each Academy Award win comes with a commitment to be even more diligent in learning how to improve at their craft—especially if they want to win even more Oscars. Becoming complacent only gives their competition a greater edge at the box office and on the red carpet.
All too often in the wedding industry, I hear wedding professionals say—-Ron, I get 5-star reviews from every one of my customers. I have awards from the Knot and Wedding Wire. The challenge for you, is that there are a gazillion other wedding professionals who are also able to boast of 5-star reviews.
As awesome as you are, and you are awesome, you can be awsomer.
I’m about to share 7 words with you that are going to change your entire life. Get ready to write this down. To be different, you must think differently.
To be different, you must think differently.
To differentiate yourself from the gazillion other wedding professionals, to stand out in a very crowded marketplace, immerse yourself in on-going training that will elevate the 5-star customer experience you deliver now to Academy Award winning caliber.
This is where the real WOW resides.
This is the experience your customers will pay more to enjoy.
This is the experience your customers will return to enjoy again and again and again.
This is the experience that your customers will rave about to everyone they know who will also rush to your door to enjoy that same Academy Award winning caliber WOW level experience for themselves.
This is also the experience that will make your competition irrelevant and that your couples will pay a premium to enjoy.
And as a bonus elevating the 5-star experience you deliver to Academy Award winning caliber will also remove the need for you to ever compete on price again.
Just like the creative minds at Pixar, you have unlimited potential and the more you exercise your brain through ongoing training, the better you will be at filling the gap between delivering a 5-star customer experience and one worthy of winning an Academy Award.
Follow Pixar’s lead and I’ll see your business on the red carpet.
As always, I welcome your questions and feedback in the comments. Feel free to reach out to me through the email address that follows.
Ron is the author of “How To Speak Fluent “WOW!”—The Language of High-Spending, Loyal, Raving Customers.”
Contact Ron to speak at your upcoming event or to provide a special, Customer Experience training session for you and your team – email email@example.com or call (816) 224-4487.
“Ron Ruth delivered an exceptional keynote address to our company at our annual meeting. His energy and enthusiasm is contagious! Thanks for a little shot of inspiration Ron!” – Katie Casey | Crown Realty“Ron Ruth’s fun and entertaining presentations will engage your imagination and take you on a playful journey outside your comfort zone to explore the limitless innovative possibilities that can dramatically improve your passion for what you do and increase demand for your services.- Peter Merry, Speaker, Author, Business Coach