No doubt the COVID-19 pandemic lock-down has played havoc on businesses across the country and around the world. But, believe it or not, there can be a brighter future for those business owners and entrepreneurs who continue to focus on moving toward the light at the end of the tunnel. Businesses that survive this unexpected and unwelcome interruption of life and commerce should not, however, hold out hope for a “new normal.”
Aspirations of returning to a life of so-called normalcy puts businesses in danger of not learning the lessons from the most recent past—causing them to remain complacent and unprepared for the next disruption.
Instead, progressive entrepreneurs and business owners should embrace the business renaissance the pandemic has sparked. Renaissance in French means rebirth or start anew.
Unlike the lock-down, the business renaissance is an unanticipated, but very welcome opportunity for business owners and entrepreneurs like you to start anew—to re-imagine, re-invent, re-fresh and re-energize your day to day business processes and to adapt them to run more safely, efficiently and effectively.
This business renaissance is also a wake-up call to place greater focus on the well-being and best interests of your most valuable asset—your customers.
We saw that happen almost immediately at the beginning of the lock down with restaurants, grocery stores, delivery services—and with Zoom and Amazon. Companies big and small immediately reinvented and adapted the way they do business to not only survive, but to thrive while better accommodating and exceeding the expectations of the customers loyal to their products and services.
Although social distancing may be the future, staying closely connected to your customers through social platforms and one-on-one communication is vital to building and strengthening relationships.
And of course, many small businesses in the wedding industry have also adapted to the times by better accommodating their customer’s wants and needs and by discovering new and innovative ways to deliver their products and services to make past, present and future customers say “WOW!”
From performing virtual weddings that are shared with family and friends around the globe to DJs bringing happiness to neighborhoods with pop-up block parties to wedding photographers capturing front porch family photos–these wedding pros and others have not only exceeded expectations in a difficult time—those memorable “WOW!” experiences have helped them produce a financial buffer to the backlash of future interruptions.
This renaissance is the perfect time for you to try new things, to experiment, to take risks, to be creative and step outside of your comfort zone.
Chances are there will be a more bumps in the road over the next few months. Your survival depends on how easily you adapt to make your business an accessible, accommodating and attentive experience for your customers…one they will want to experience again and again and will enthusiastically refer to their friends and family…which is the most basic outcome to speaking fluent “WOW!,” the language of the high-spending, loyal raving customers you want to attract most to your business.
A renaissance only comes about every few centuries. Don’t let this spark to rejuvenate your business pass you by.
I’d love to be of service to you and your business as you navigate this uncharted time and the challenges that lie ahead. Simply enroll in a complimentary, one-hour, one-on-one customer experience design and delivery class with me. This isn’t a sales ploy. I just want to help if I can. You don’t need to go this alone.As always, I welcome your questions and feedback in the comments. Feel free to reach out to me through the email address that follows.
Ron is the author of “How To Speak Fluent “WOW!”—The Language of High-Spending, Loyal, Raving Customers.”
Contact Ron to speak at your upcoming event or to provide a special, Customer Experience training session for you and your team – email firstname.lastname@example.org or call (816) 224-4487.
“Ron Ruth is a natural speaker and storyteller who excels onstage. He is so inventive in his entertaining and interactive delivery style that audiences are immediately drawn into his presentations as willing participants. Ron has always been a breeze to work with and is a speaker I know I can always count on and recommend without reservation.” – Shannon Underwood, Wedding MBA Vice President/Conference Director
“Ron Ruth’s fun and entertaining presentations will engage your imagination and take you on a playful journey outside your comfort zone to explore the limitless innovative possibilities that can dramatically improve your passion for what you do and increase demand for your services.- Peter Merry, Speaker, Author, Business Coach