Choose Your Words

Delivering “WOW!” Customer Experiences: Your Words Matter.

Andrea Gardner is an author, on-line copy specialist and self-development speaker who may be best known for her viral video “The Power Of Words.” In the video you see a blind man sitting on the sidewalk of a busy business district with a tin can and cardboard sign by his side that reads “I’m blind.[…]

needs vs wants

The Difference Between Customer Needs vs. Wants

Last week I decided the time had come for me to upgrade my iPhone SE to a newer model. Yes. I know. The iPhone SE is like owning a fossil today. But, the difference between me as a consumer and so many others who want the latest technology regardless of cost is that I always[…]

Learn How To Speak Fluent WOW! (ArmDJs Blog)

Learn How To Speak Fluent “WOW!” At ArmDJs 12

  I’m taking the Inspiramaginativity Institute on the road this summer and will be speaking at ArmDJs 12 in Gatlinburg, TN, on June 18th & 19th, 2019. I’ll be delivering my brand new presentation “How To Speak Fluent “WOW!” – The Language of the High-Paying, Loyal, Raving Customers You Want to Work With Most.“ Much has[…]

Kansas City Royals Kauffman Stadium

Kansas City Royals “WOW!” Their Fans

Last Thursday, March 28th, was the earliest opening day on record for the Kansas City Royals baseball club. It was also one of the coldest and wettest openers that I can remember as a KC native and Royals fan. As a matter of fact, the rain kept the Royals and their opponents, the Chicago White[…]

Five Best Times To Thank Your Customers

We’re all taught at a very young age the importance of being polite and saying, “thank you,” when someone has done something nice for us. That acknowledgement of gratitude becomes one of the first habits we learn as kids. Yet in business, saying “thank you” is so often forgotten or undervalued.   My wife, Deb,[…]

How To Convey Your Value And Worth To Wedding Couples

I originally wrote this article for a DJ publication a few years ago. What I’ve learned through my relationships with hundreds of wedding professionals from all segments of the industry, though, is that the frustration that often accompanies selling and conveying your value and worth is universal. The remedy is also universal as you’ll find[…]

Join Me In Orlando, FL, For the ArmDJs Conference Tour

I’m heading to Orlando, Florida on Tuesday, February 12th, 2019, to be the keynote speaker at the one-day stop of the ArmDJs conference. I’m also excited to deliver my brand new presentation “How To Speak Fluent “WOW!” – The Language of the High-Paying, Loyal, Raving Customers You Want to Work With Most.“ Much has been taught[…]

5 Ways To Deliver WOW Experiences That Breeds Brand Love

5 Ways To Deliver “WOW!” Customer Experiences That Breeds Brand Love

L-O-V-E. Countless songs, poetry, books, plays and movies have been written about love. And why not? Love is universal. And, as humans our want and need to be loved is just as strong as our need to love others. Love is rewarding. It’s comforting. It makes us feel valued, special, important and happy. Although it[…]

Five “WOW!” Customer Experience Predictions for 2019-2

Five “WOW!” Customer Experience Predictions for 2019

I’m an evangelist in spreading the value and benefit delivering “WOW!” customer experiences can bring to business owners like you. It wasn’t long ago that experts said that customer experience is the next competitive battlefield. But, Anette Fanz, Founder & CEO of CX Journey INC has another opinion. She believes, “Customer experience isn’t the next[…]

customer-experience-naughty-nice-list

Naughty Or Nice Holiday Customer Experiences #2

Second In A Series Of Holiday Customer Experience Tales: My second tale of “Naughty Or Nice Holiday Customer Experiences” encountered during my holiday shopping excursions includes a #CustomerExperience that is the first to make it onto the “Nice List.” An easy gift purchase I make for my wife each Christmas is at Bath & Body[…]