Choose Your Words

Delivering “WOW!” Customer Experiences: Your Words Matter.

Andrea Gardner is an author, on-line copy specialist and self-development speaker who may be best known for her viral video “The Power Of Words.” In the video you see a blind man sitting on the sidewalk of a busy business district with a tin can and cardboard sign by his side that reads “I’m blind.[…]

Connecting With Customers Through Stories

The Value Of Connecting With Customers Through Stories

The foundation of the #CustomerExperience is a business’ ability to make an emotional connection with its customers. What better way to do that than through an emotionally engaging story? Enjoy this short video segment about the value of connecting with customers through stories from my Wedding MBA International Conference presentation, “Ever After: The Art Of[…]

Attracting loyal customers depends on the degree to which your business is purpose driven and is dependent on your why---your reason for existing.

Why Purpose-Driven Businesses Enjoy More Loyal Customers

Delivering an amazing client experience is not just a process, it’s an unmistakable reflection of your purpose—your attitude, your principles, your integrity. To be successful as a business owner and entrepreneur doesn’t come about because of what you do on any given day. It relies on the degree to which you are purpose driven—it is[…]

Connecting With Your Customers Adds To Their Experience With Your Business

Embrace Customer Connections And Grow Your Business.

Small business owners who embrace the profit generating power of making emotional connections with their customers or clients know that the connection made is one of the most important elements to delivering an extraordinary client experience—the kind of experience that they will happily pay more to enjoy, will want to experience again and will enthusiastically[…]