We solve customers' problems before they become problems.

How To Be Pro-Active In Serving Your Wedding Couples.

“We Solve Customers’ Problems Before They Become Problems.” There used to be a billboard between my home and downtown Kansas City. It was owned by one of the big banks in the area and it read “We solve customers’ problems before they become problems.” Now,that’s a fairly bold statement for any business to make and[…]

Coaching

Wedding Pros: Turn COVID Survival Mode Into Productive Mode

Beginning Thursday, March 19th at 4:00 p.m. (CST), I will host a FREE, group #CustomerExperience coaching call for wedding and event professionals via Zoom. Here’s the details: Right now is the perfect time to be proactive in making improvements in your business and in strengthening the relationships that you have with your couples. Beginning this[…]

How To Speak Fluent “WOW!” | Customer Experiences Create Strong Connections.

WATCH: From the Inspiramaginativity™ Institute, another bite size business lesson on How To Speak Fluent “WOW!”—the language of high-spending, loyal, raving customers. “WOW!” Customer Experiences Create Strong, Emotional Connections. Businesses that deliver “WOW!” customer experiences create strong, emotional connections between their customers and their brand. The quality of the products or services you provide are[…]

How To Speak Fluent “WOW!” | Customers Compare Experiences Across Industries

WATCH: From the Inspiramaginativity™ Institute, another bite size business lesson on How To Speak Fluent “WOW!”—the language of high-spending, loyal, raving customers. “WOW!” Customer Experiences Are Compared Across Industry Lines. Your customers know what they want and expect when it comes to the experiences your business delivers. But, here’s the thing. Customers don’t just compare[…]

How To Speak Fluent Wow - Customer Experiences Focus On Details

How To Speak Fluent “WOW!” | Customer Experiences Focus On Details

I had a very early morning, first-time doctor appointment recently inside the KU Med hospital that sits in the middle of a massive campus of medical office buildings in mid-town Kansas City, MO. When I entered the building closest to where I parked, I asked at the information desk if I was headed in the[…]

How To Speak Fluent WOW!---Respect That Customers Are Human Too

How To Speak Fluent “WOW!” | Respect That Customers Are Human, Too.

WATCH: From the Inspiramaginativity™ Institute, another bite size business lesson on How To Speak Fluent “WOW!”—the language of high-spending, loyal, raving customers. “WOW!” Customer Experiences Respect That Customers Are Human, Too. As humans, we tend to gravitate towards other humans who genuinely have our best interest at heart. That type of relationship makes us feel[…]

How To Speak Fluent WOW - The Bar For Delivering WOW Experiences Has Been Raised

How To Speak Fluent “WOW!” | The Customer Experience Bar Has Been Raised

WATCH: From the Inspiramaginativity™ Institute, another bite size business lesson on How To Speak Fluent “WOW!”—the language of high-spending, loyal, raving customers. The Bar For Delivering “WOW!” Customer Experiences Has Been Raised. A business forecast study from a couple years ago predicted that in 2019, over 50% of businesses will invest more money into delivering[…]

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Business Leadership: How To Win Over Prickly People.

On a recent episode of “Ron Ruth Presents…” for  DJNTV, I had the pleasure of speaking with Steven Iwersen, CSP, keynote speaker and relational leadership expert about his best selling book, “The Porcupine Principles! How To Move Prickly People To Preferred Outcomes.” “The Porcupine Principles!” is a realistic and practical approach on the how-to’s of[…]

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You’re Invited To Be Featured In A New Book

You’re invited to be featured in a new book, “How To Speak Fluent ‘WOW!’: The Language Of High-Spending, Loyal, Raving Customers.” This unique project will be a collection of easy to learn lessons about how wedding and event professionals can consistently attract more of the customers they want most to their business through the delivery[…]

3 Lessons In Relationship Building From Your Hair Stylist

How many years have you been going to the same hair stylist? 1 year? 5 years? 10 years? If you’ve been going to the same stylist for 3 years or longer, allow me to ask—why? In all likelihood, it’s not just because they know your hair style preference. Yes. That is important. But its not[…]