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You’re Invited To Be Featured In A New Book

You’re invited to be featured in a new book, “How To Speak Fluent ‘WOW!’: The Language Of High-Spending, Loyal, Raving Customers.” This unique project will be a collection of easy to learn lessons about how wedding and event professionals can consistently attract more of the customers they want most to their business through the delivery[…]

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Hot Christmas In July “WOW!” CX Offer

Email Ron: Ron@RonRuth.com •  Text Or Call Ron: 816.224.4487 Now is The Time To Learn To Speak Fluent “WOW!” With the holidays just around the corner, now is the best time to learn  to speak fluent “WOW!” the language of the high-paying, loyal, raving customers you want to attract to your business. It’s a fact –[…]

needs vs wants

The Difference Between Customer Needs vs. Wants

Last week I decided the time had come for me to upgrade my iPhone SE to a newer model. Yes. I know. The iPhone SE is like owning a fossil today. But, the difference between me as a consumer and so many others who want the latest technology regardless of cost is that I always[…]

Kansas City Royals Kauffman Stadium

Kansas City Royals “WOW!” Their Fans

Last Thursday, March 28th, was the earliest opening day on record for the Kansas City Royals baseball club. It was also one of the coldest and wettest openers that I can remember as a KC native and Royals fan. As a matter of fact, the rain kept the Royals and their opponents, the Chicago White[…]

5 Ways To Deliver WOW Experiences That Breeds Brand Love

5 Ways To Deliver “WOW!” Customer Experiences That Breeds Brand Love

L-O-V-E. Countless songs, poetry, books, plays and movies have been written about love. And why not? Love is universal. And, as humans our want and need to be loved is just as strong as our need to love others. Love is rewarding. It’s comforting. It makes us feel valued, special, important and happy. Although it[…]

ICYMI Voters Approve Law To Fire You

ICYMI: Voters Approve Law To Fire Service Providers

In case you missed it, during this past mid-term election cycle in November, 2018, voters overwhelmingly approved a law that will affect service providers across the country. In a nutshell the new referendum that takes affect at the end of this year gives consumers the ability to terminate or void a service provider’s contract if[…]

Company Culture Leaders Lead The Way

Company Culture | Leaders Lead The Way

A friend of mine told me a story about his wife and their 3-year old daughter, Emily, grocery shopping. As the story goes, Emily was riding in the kid seat of the cart that her mom was pushing. As they rounded the end of one aisle to make their way up another, Emily’s mom narrowly[…]

customer experience: one style does not suit all

Customer Experiences: One Style Does Not Suit All

A few weeks ago, I received an invitation from the Lee Jeans’ world headquarters in Kansas City to be a part of a focus group. It was a small group of about eight guys, varying in age from mid-twenties to mid-sixties, and we were asked to give our opinion on a new line of men’s[…]

4-Reasons To Offer A Money Back Guarantee

At the conclusion of each consultation with perspective customers, I provide them with a checklist that puts in writing all of the promises I made during our conversation. Actually, I review that checklist with them, item by item, before parting ways as further confirmation of everything that’s been said and to assure that every aspect[…]

Managing Customer Expectations Blog Featured Photo

4-Steps To Managing Customer Expectations

“The key is to set realistic customer expectations, and then not just meet them, but exceed them – preferably in unexpected and helpful ways.” – Sir Richard Branson A year or so ago, my wife, Debbie and I had a couple rooms in our home remodeled. But, before the contractor began any of the work[…]