Into The Unknown Art

Customer Experience Secrets From “Into The Unknown: Making Frozen 2”

I watched “Into The Unknown: Making Frozen 2” this month on Disney Plus. If you’ve not seen it, you’re missing an entertaining, 6-part documentary that focuses on the challenges and creativity needed to undertake not just any Disney animated feature, but the follow-up to what had been Disney’s most successful animated feature, “Frozen.” But, that[…]

Your Performance Defines Your Customers’ Experience

My wife, Debbie, and I recently returned from our annual vacation to Walt Disney World. As many readers already know, we are self-proclaimed “Disney Geeks” and have made Disney World our only vacation destination. We’ve returned to the “House of Mouse” well over 45 times over the past three decades. There are so many things[…]

Disneyland Christmas Parade Delivers Unexpected Magic

A Customer Experience Lesson From The Disneyland Christmas Parade.  

Shortly after Disneyland opened in the summer of 1955, Walt Disney announced to his accountants that he wanted to include a daily, Christmas parade at the theme park during the holiday season. His vision, though, was of a $350,000 extravaganza. The “bean counters” as Walt called them…said “Why spend good money on a Christmas parade? It[…]

Attracting loyal customers depends on the degree to which your business is purpose driven and is dependent on your why---your reason for existing.

Why Purpose-Driven Businesses Enjoy More Loyal Customers

Delivering an amazing client experience is not just a process, it’s an unmistakable reflection of your purpose—your attitude, your principles, your integrity. To be successful as a business owner and entrepreneur doesn’t come about because of what you do on any given day. It relies on the degree to which you are purpose driven—it is[…]