Delivering an amazing, “WOW!” level customer experience is not just about having a solid process in place for the delivery of that experience, it also requires an unwavering commitment to your company’s purpose. Purpose can be defined as an attitude—a mindset; but not just yours. It should be the attitude and mindset of your entire[…]
As consumers, we gravitate towards companies that provide solutions to our problems, towards individuals we trust and businesses that share in our core values and belief system. Equally important, we choose businesses that make us feel special, like we are more than just dollar signs that feed their bottom line. That’s why it’s not enough[…]
In case you missed it, during this past mid-term election cycle in November, 2018, voters overwhelmingly approved a law that will affect service providers across the country. In a nutshell the new referendum that takes affect at the end of this year gives consumers the ability to terminate or void a service provider’s contract if[…]
“The key is to set realistic customer expectations, and then not just meet them, but exceed them – preferably in unexpected and helpful ways.” – Sir Richard Branson A year or so ago, my wife, Debbie and I had a couple rooms in our home remodeled. But, before the contractor began any of the work[…]
