How To Define & Articulate Your Company's Purpose

How To Define And Articulate Your Company’s Purpose

Delivering an amazing, “WOW!” level customer experience is not just about having a solid process in place for the delivery of that experience, it also requires an unwavering commitment to your company’s purpose. Purpose can be defined as an attitude—a mindset; but not just yours. It should be the attitude and mindset of your entire[…]

Joel Goldberg Company Culture

Joel Goldberg: Building A Championship Company Culture

“You can never take day off from your culture. It takes effort every day.” – Joel Goldberg Kansas Citians know my video interview guest, Joel Goldberg, as part of the Kansas City Royals TV broadcast team since 2008. He’s also a powerful keynote speaker who speaks to businesses across the country on the principles of[…]

Coaching

Wedding Pros: Turn COVID Survival Mode Into Productive Mode

Beginning Thursday, March 19th at 4:00 p.m. (CST), I will host a FREE, group #CustomerExperience coaching call for wedding and event professionals via Zoom. Here’s the details: Right now is the perfect time to be proactive in making improvements in your business and in strengthening the relationships that you have with your couples. Beginning this[…]

customer experience: one style does not suit all

Customer Experiences: One Style Does Not Suit All

A few weeks ago, I received an invitation from the Lee Jeans’ world headquarters in Kansas City to be a part of a focus group. It was a small group of about eight guys, varying in age from mid-twenties to mid-sixties, and we were asked to give our opinion on a new line of men’s[…]

You-Play-To-Win-The-Game-Header

Are You Playing To Win The Game In Your Business?

“What Were You Thinking?” At the conclusion of practically every game in professional sports, you see and hear players, managers and coaches who have been thrown into the often contentious coliseum of the press corps to answer sometimes difficult questions regarding their level of play, game day decisions and on-the-field mistakes. Although we’ve all witnessed[…]

Attracting loyal customers depends on the degree to which your business is purpose driven and is dependent on your why---your reason for existing.

Why Purpose-Driven Businesses Enjoy More Loyal Customers

Delivering an amazing client experience is not just a process, it’s an unmistakable reflection of your purpose—your attitude, your principles, your integrity. To be successful as a business owner and entrepreneur doesn’t come about because of what you do on any given day. It relies on the degree to which you are purpose driven—it is[…]